ABOUT GENERALI

Protection has always been at the core of our business.

As one of the global leaders in insurance, we are committed to enable people to shape a safer and more sustainable future by caring for their lives and dreams. For over 190 years, we have been a trusted Lifetime Partner to our customers, offering comprehensive protection solutions to individuals and businesses.

From business to home and mobility to health, we are committed to bring genuine value to your life, to help you achieve your life goals together with your loved ones. Discover more about us.

GENERALI INSURANCE MALAYSIA BERHAD

Generali Group is one of the largest global insurance providers with more than 190 years of heritage. The Group has been active in Malaysia since 2015 when it acquired a 49% stake in Multi-Purpose Insurans Berhad - a P&C insurance subsidiary of Multi-Purpose Capital Holdings to create MPI Generali. In 2022, Generali acquired full ownership of the MPI Generali joint venture and purchased a controlling majority in AXA Affin General and Life Insurance in Malaysia.

In 2023, Generali unfolded a new growth chapter with the launch of a single, unified brand Generali Malaysia ― one of the largest general insurers and emerging life insurer in Malaysia backed by over 1,600 employees, more than 9,000 agents and partners, and an extensive network of branches nationwide.

Now with an expanded scale, breadth, and expertise, Generali Malaysia strives to further its ambition of being a trusted Lifetime Partner and a progressive insurer that safeguards the needs of Malaysians and their future generations.

GENERALI MALAYSIA

> 1,600 EMPLOYEES

COMMITTED TO PROTECT YOU

> 9,000 AGENTS, BROKERS,
FRANCHISE & BANK PARTNERS

NATIONWIDE

≈ 2 MIL CUSTOMERS

TRUSTING US TO EMPOWER THEIR
LIVES AND DREAMS

GENERALI

82,000 EMPLOYEES

WORLDWIDE OVER 50 COUNTRIES WORLDWIDE

173,000

AGENTS

WORLDWIDE

71 MIL

CUSTOMERS

AROUND THE GLOBE

The ‘Lifetime Partner 27: Driving Excellence’ Strategic Plan

Building on our strong foundations as a leading global insurance and asset management player, we keep moving forward in pursuit of Excellence: excellence in our Ambition to be a Lifetime Partner to our more than 71 million customers worldwide; excellence in offering innovative solutions to meet evolving needs in a rapidly changing world, combining new technologies with human touch; and excellence in our operations, to create value for all stakeholders.



We want to reaffirm our leadership in terms of profitability and growth, going even further to meet the evolving needs of our customers, doubling down on our AI & Data efforts, and maintaining our deep-rooted commitment to sustainability thanks to our People and network of 165,000 advisors.

THE MILESTONES

1831

Generali was found in Trieste, the main port of the Habsburg Empire.

1882

First international subsidiary, Erste Allegmeine, was established in Vienna.

1924

Eight head offices abroad; more than 60 branches and agencies in 30 countries; 16 partner companies and subsidiaries. Generali is now present on four continents.

1970s & 80s

Set up Hong Kong branch in 1975.

2000s

Expansion began in the Asian market. In 2005, it set up a record-breaking pension plan covering 390,000 CNPC retirees in China

2015

Generali Asia enters Malaysia via the completion of Sale & Purchase Agreement for Multi-Purpose Insurans Bhd (MPIB). MPIB changed its name to MPI Generali Insurans Berhad on 15 July.

2021

Generali celebrates its 190 th anniversary

2022

Generali acquired full ownership of the MPI Generali joint venture and purchased a controlling majority in AXA Affin General and Life Insurance in Malaysia.

2023

Generali unfolded a new growth chapter with the launch of a single, unified brand Generali Malaysia ― one of the largest general insurers and emerging life insurer in Malaysia.